Is that the Google App Store we’ve waited for so long?

Mashable today reports about a coming Google App Store. Is that the app store, we have waited for so long? The post relates to Google Apps and says nothing about Android or the technology which will be used for deployment and development.

Google needs an app store on the client. Not only because Apple has one like iTunes or because it’s sexy today to have one.

Google needs its app store on the client to round up the Android eco system:
The user needs an adequate opportunity to manage its Android handset on his preferred client – to download (buy) apps, music, videos and to synchronize those artefacts whenever he wants to.

Google needs the app store the establish their e-commerce platform on the user’s client machine.

From my point of view neither Google’s mobile e-commerce nor Android will and can survive without something comparable to iTunes.

Why are they waiting?